Strategic Tourism Expansion Program (STEP)
In 2024, the County of Colchester and the Town of Truro, along with the partnership of the Town of Stewiacke and Millbrook First Nation, proactively facilitated Tourism Atlantic’s (ACOA) Strategic Tourism Expansion Program (STEP) process to create a Regional Strategic Tourism Plan for the region. The Plan, which was approved by each partner in February and March 2025, addresses existing opportunities and challenges and lays the foundation for long-term initiatives to ensure responsible and sustainable success for the region’s communities, citizens, and tourism sector.
A copy of the final Central Nova Scotia Strategic Tourism Expansion Plan - 2025-2027 can be found here: pdf Final Truro Colchester STEP Report(3.86 MB)
Now that the STEP strategy has been adopted by each partner, we are collectively working towards the development of the Central Nova Scotia Tourism Development Society. We are currently accepting applications for the inaugural Board of Directors. This new regional organization will help guide the use of Marketing Levy funds and lead implementation of the Truro-Colchester STEP Tourism Plan. More information on the application process can be found below.
pdf Board of Director Application Form(502 KB)
